Some freelance event planners find themselves hired on a freelance basis with no fixed term contract. Working for an agency, you’ll also get to work on different types of events one month it might be a fragrance launch for Christian Dior, the next it might be a gala dinner and awards ceremony for Ernst & Young’s Entrepreneur of the Year Awards. If that’s a big account for the agency, it might limit the amount of time you have left to work on other client accounts. That said, at a larger agency, you may find yourself assigned to a particular client account based on your experience. Working as an event planner for an agency means you will usually end up organizing events for a number of different clients, which can add a lot of variety to the job. (Of course, it’s almost always a collaborative process, but the roles and responsibilities are much more defined). A creative director might come up with the concept, a marketing strategist might decide the best format, an event planner (often called a producer in a large agency environment) will handle planning and production, while a logistics manager might take care of the operational details. In my early career, I was a sole proprietor for several years-producing several of Elton John's White Tie & Tiara Balls, Stella McCartney's Wedding, and various corporate events for Credit Suisse-without any full time staff.īy contrast, at a larger agency the roles are often a little more defined. Typically these companies consist of just one or two people, but they can still undertake large events for well-known clients. Many wedding and party planners operate in this way. These are often sole proprietors a business controlled and owned by one person, although they often use a trading name other than their own name. In the events industry you will also come across many ‘one man band’ style agencies, which are generally experienced event professionals who’ve decided to set up on their own as a small business. Then there are destination management companies (DMC’s), such as Access Destination Services, who offer local knowledge and resources to both event agencies and in-house event departments, in order to help implement events in a particular region. Other types of event agencies include incentive travel houses, such as BI Worldwide or Maritz Travel, that develop event programs for companies to improve employee and customer engagement. Even though you may produce different types of events, from receptions and dinners to meetings and conferences or even product launches and openings, there will be some consistency between the tone and style of each event that will reflect the company’s corporate image or brand identity. Working as an in-house event planner means that there will be some consistency in the events you organize, in the sense that the overall client remains the same. To produce smaller events, the internal event planner might contract directly with individual suppliers themselves, or for larger events they might still hire an external event agency to handle production while they take on more of a management role. Nowadays, as events begin to take a more central role in marketing campaigns, more and more companies are hiring dedicated event planners to take on this role internally. For larger events, they might still hire an external event agency to produce the event for them to develop a creative concept, handle all the production, and deal with suppliers, freeing them up to concentrate on the strategy and ensure that the event meets the marketing objectives. In the past, event-planning duties were performed by marketing and publicity executives, and this was often referred to as working ‘client side’. ![]() ![]() This might include meetings, conferences, client dinners and receptions, corporate hospitality, team building events, or staff holiday parties. Each of those divisions might call on the in-house events department to organize events for them. For example, at an investment bank such as Goldman Sachs there will be different divisions such as the Investment Banking, Fixed Income, Private Banking, or Equities. The in-house team of event planners is there to service their own internal clients from different divisions of the business. They might be law firms, accountancy practices, investment banks, management consultancies, or technology, pharmaceutical, energy, and telecoms companies.ĭepending on the size and type of company, the corporate events department will usually sit under the umbrella of the corporate services department and is often a sub-division of the marketing and communications department. Most large corporations, such as those on the Fortune 500 list, will have some form of event planning department.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |